Assistant Digital Marketing Manager
Reporting to the Head of Marketing in this role you will be responsible for Maximising business opportunities to drive sustainable growth for our organisation. Karimia Institute is a highly regarded organisation and we have gone from strength to strength over the last few years.
The role is to support the marketing and ecommerce teams in the development and effective implementation of the brand strategy across the digital sphere. To develop and drive digital content strategy, ensuring content is both compelling and fully integrated across multiple channels. To increase relevance of the brand to consumers across social media as well as manage those social channels and buy media strategically to support the digital objectives. Contribute to the development and implementation of the annual brand plan, with particular reference to the digital sphere – focussing on own channel and key third-party retailers. Initiate targeted retailer activation online to elevate brand partnerships and maximise available brand assets. Support in the management and maintenance of all social media channels and manage the community interaction. Assist in the creation of digital campaigns, strategy and drive improvements through A/B testing. Closely manage the Digital Marketing budget maximising spend across all digital touchpoints.
The candidate must have experience within a consumer focussed business. Possess a strong ability to establish a voice and understand our audience. Be creative and able to produce innovative ideas. Must have excellent presentation, communication and interpersonal relationship building skills with a strong eye for design. Must have srong working knowledge of Photoshop/Adobe Creative Suite/Content management systems. Photography and photo/video editing skills as well as general artwork capability. Able to work flexibly, to handle change and to work as part of a team. Able to accurately produce and analyse reports and documentation. Possession of and ability to use initiative. Self-motivated, able to effectively prioritise and plan workload to strict deadlines. Highly commercial and driven to deliver growth
Salary: Negotiable (depending on experience)
To apply send CV & cover letter to: atif@karimia.com
